Robert Steinadler, 10 months ago
Actors, musicians, DJs, and all kinds of artists have started to become part of Web3 one way or another. It is hard to keep track of each wallet and ownership of NFTs can change within minutes. Still, some celebrities seem to believe in the vision and have become outspoken members of several communities and are actively engaging with blockchain technology and collectibles as well as the metaverse.
Who has entered the market already and where can you get in touch with your favorite celebrity in the metaverse?
The list is long and it’s getting longer. It is incredibly profitable for celebrities to create their own NFT collection since they create a global outreach unmatched by any marketing agency. Despite the hype that is created when they announce the production of their own collection not all of them became successful in terms of price development. It seems that having a celebrity as the only USP is not what’s needed to make an NFT collection super expensive once it is minted or sold in a public offering. Here are a few examples:
It seems that NFTs have created the opportunity for artists to monetize their songs and artwork at a relatively low cost and sell them directly to their international fan base. We might see more of these sales in the future and most people getting involved are huge admirers and don’t really care for price development but rather like to hold their own personal piece connected to the artists they love.
One of the most expensive collections available is the Bored Ape Yacht Club. One reason why this club became so exclusive is the fact that it became known that many celebrities had entered. Who doesn’t want to be part of a movement that is endorsed by high-profile artists? Here is a small selection of celebs who have joined in the past, please note that we don’t keep this list updated:
The list continues and from time-to-time celebrities are leaving while others are joining. This fluctuation isn’t really a problem because the BAYC became so exclusive that any NFT that is offered slightly below its fair value is sold within seconds.
The Sandbox is maybe one of the most ambitious projects. Celebrities like Katy Perry and Justin Timberlake invested in it and Snoop Dogg made his own appearance in this game. Other projects like Decentraland are also attractive to celebs:
It seems that celebs are not only selling their own NFTs but are also getting rooted in the digital world allowing everybody to get in touch with them or enjoy their shows. While touring the world is expensive giving a concert in the metaverse comes at minimal costs. This is an important growth factor for the metaverse. It is easy to enter and it is easy to reach out to millions of people.
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